The Relevance of Programmatic Advertising
Programmatic advertising is the perfect choice for those seeking an efficient way to access huge relevant audiences in this data-driven world. It is the ideal solution to buy digital ads and effectively place your ads in the current advertising landscape. The efficient use of programmatic advertising technology can help marketers drive conversions and increase Return on Advertising ...
How Does Incrementality Measurement Work and What Is It?
Incrementality measurement is a process used to determine the incremental effect of a particular marketing campaign, such as an advertisement or promotion, on business outcomes like sales or website traffic. The goal of incrementality measurement is to determine the impact of the campaign beyond what would have occurred without it, also known as the “incremental lift.” ...
Are The Data On Your Clients An Asset Or a Liability?
This question was never really raised when the concept of “big data” first came into the picture. For the first time, businesses could collect customer data on a large scale to analyze and utilize it to improve their product and services under data as a service model. In turn, many businesses took advantage of this opportunity. They did, ...
CDPs Require An Upgrade, According To New Research
As always, data has become the defining factor for a business’s growth. Data as a service on the other hand has found a plethora of adaptors with a projected 23.2% growth rate for the period 2022-2032. This growth rate might give us a figure of $68.725 billion by 2032. While data and its use cases surge ahead, tools dealing with the same ...
Scaling Up Data Activation for Useful, Personalized Experiences
Data is the modern-day equivalent of oil in the digital world. If you possess quality, secure data, chances are that you’ll do far better than the competition. There’s a catch though, while possessing copious amounts of data is a viable practice, extracting and working upon its insights is easier said than done. If done the right way, ...
Marketing to Gen Z: Why Engaging Matters
More than a quarter of the world’s population comprises Generation Z, 26% to be exact. Everyone who is born between the period of 1997 to 2012, comes under the ambit of Gen Z. Like cultural differences, generational differences are also unavoidable. Using the same methodology to sell to different generations will not work. According to the research, on ...
Data-Driven Intelligence for Full-Funnel Marketing
Data has become perhaps the best driving force of modern-day businesses. In fact, it is perhaps the best time to be a part of a data company and witness the paradigm shift as it takes place. Back in 2008, 3 out of 10 companies considered a data-driven approach as the viable option. As of 2021, this number has increased to 7 ...
Performance Marketing vs. Customer Acquisition
A company’s marketing strategies deserve a lot of credit for their success. One must continuously monitor the effectiveness of the marketing strategies in order to determine which ones are best for the company. Only 39% of businesses say their marketing strategies are successful, although 66% of them use analytics tools to monitor and evaluate the success of their marketing strategy.
The ...
How The Next Generation Identity Graph (ID) Looks Like
The number of people using their devices to shop and browse has increased drastically in the past few years. As a result, multiple-device usage has increased exponentially over the years. Subsequently, each user activity across these devices will leave a trail about a customer’s vital data which, if stacked together, can provide a precious piece of ...
Why Should Marketers Care About Cognitive Computing
Cognitive computing has become one of the many buzzwords around the digital realm as of now. The mere thought of being able to create a system with all the bells and whistles of the human thought process is mesmerizing. As of 2019, the global cognitive computing market was valued at $11.11 billion, by 2027 the same figure ...
Popular Posts:
