Understanding Identity in Digital Advertising
Anybody who’s worked in digital advertising knows that identity is the backbone of this entire ecosystem. Whether it’s targeting the right audience, capping how many times someone sees an ad, or measuring conversions, identity signals make it all possible. But while the concept of identity feels obvious to most ad tech pros, the mechanics behind it are often less clear. ...
Features Of A Good DSP
‘Washing powder Nirma’ is a familiar chime you cannot resist singing along with. The ad was first released on Akash Vani radio in 1975 and later on TV screens in 1982, reaching almost every consumer in the Indian market. But we have progressed far from the ‘Nirma’ days, when radio and TV spaces were the slots ...
Incrementality Measurement in Digital Advertising: A Technical Exploration
Incrementality measurement in digital advertising presents an advanced approach for evaluating the true value of ad campaigns. Download Report
Technical Treatise: Google’s Cookie Flip-Flop and Its Impact on Future Advertising
This treatise examines Google’s decision to delay the phase-out of third-party cookies and explores its implications for the advertising landscape. Download Report
Retail Media Networks (RMNs)
Retail Media Networks (RMNs) are reshaping the digital advertising ecosystem, offering advertisers the ability to leverage first-party data collected directly by retailers to enhance targeting precision. Download Report
Must-know tips for agencies before using a DSP
Essential considerations for advertising agencies before integrating a Demand-Side Platform into their strategy.
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Top 10 factors in choosing a DSP
Discover the top 10 influential forces shaping the choice of a Demand-Side Platform(DSP).
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AI-Driven Ad Cohort Optimization
How AI is revolutionizing ad cohort optimization for more precise targeting and impactful campaigns.
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Top 10 AdTech influences in India
Discover the key forces shaping the future of AdTech in India and how they’re driving industry transformation.
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Ad Mediation: A Beginner’s Guide
Ad Mediation: A beginner’s guide
There is a reason why Ad Mediation has been around for quite some time now. And its resurgence in recent years has led to practices being developed across multiple organizations, including the likes of big house publishers and brands with big demographics. It is kind of like a one-stop solution for the publishers’ inventory ...
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