Incrementality Measurement in Digital Advertising: A Technical Exploration
Incrementality measurement in digital advertising presents an advanced approach for evaluating the true value of ad campaigns. Download Report
Technical Treatise: Google’s Cookie Flip-Flop and Its Impact on Future Advertising
This treatise examines Google’s decision to delay the phase-out of third-party cookies and explores its implications for the advertising landscape. Download Report
Retail Media Networks (RMNs)
Retail Media Networks (RMNs) are reshaping the digital advertising ecosystem, offering advertisers the ability to leverage first-party data collected directly by retailers to enhance targeting precision. Download Report
Must-know tips for agencies before using a DSP
Essential considerations for advertising agencies before integrating a Demand-Side Platform into their strategy.
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Top 10 factors in choosing a DSP
Discover the top 10 influential forces shaping the choice of a Demand-Side Platform(DSP).
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AI-Driven Ad Cohort Optimization
How AI is revolutionizing ad cohort optimization for more precise targeting and impactful campaigns.
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Top 10 AdTech influences in India
Discover the key forces shaping the future of AdTech in India and how they’re driving industry transformation.
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Ad Mediation: A Beginner’s Guide
Ad Mediation: A beginner’s guide
There is a reason why Ad Mediation has been around for quite some time now. And its resurgence in recent years has led to practices being developed across multiple organizations, including the likes of big house publishers and brands with big demographics. It is kind of like a one-stop solution for the publishers’ inventory ...
How Can One Deal With Invalid Traffic?
A publisher spends a lot of time formulating and designing the right ad inventory and its designated strategy. However, at times certain aspects of this management strategy might slip past the careful eyes and run amok. Over the years, advertising techniques have evolved to a great extent. While there are a number of perks associated with their development, ...
Personalizing Email Marketing With Microsite Emails
The number of email users has tremendously increased to 4.25 billion (Statista) people by 2022. Considering the world population of 8 billion people by 2022 (un.org) was a phenomenal achievement. Email marketing campaigns generate the most leads and the highest return on investment for marketers across the globe. The drive to increase personalized content across all emails has ...
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