Top 10 factors in choosing a DSP
The Relevance of Programmatic Advertising
Performance Marketing vs. Customer Acquisition
Understanding AI-Powered Cohort Analysis for Targeted Ad Campaigns
In today’s digital marketing landscape, it’s not enough to know who your customers are—you ...
The Power of Leveraging Customer Insights with Identity Graphs
In an era where customer journeys span across apps, browsers, connected TVs, and smart ...
The Importance of Unified Data in Personalized Marketing
In the age of hyper-connectivity and data overload, one thing remains clear: personalized marketing is no ...
How Identity Graphs Connect Data Across Platforms
In today’s hyper-connected digital world, where a single user might interact with a brand ...
How Cubera’s Edge DSP and Vertex AdExchange Optimize Campaign Execution and Performance Tracking
In the ever-evolving digital advertising world, success hinges not just on reach—but on relevance, real-time execution, ...
A Glimpse into Cubera’s Tools: Cube, Identity Graph, Vertex, and Edge
In the ever-expanding world of digital advertising, marketers demand more than just tools—they need ...
The Evolution of Audience Connections in the Age of AI
Artificial Intelligence (AI) has fundamentally transformed the advertising landscape, thus enabling brands to connect ...
Digital Inventory Monetization: Best AdTech Practices for Publishers to Maximize Revenue
The ad tech ecosystem- because the natural world's ecosystems weren't complicated enough, we had ...
The Rise of Transparent Advertising: Why It’s Non-Negotiable in 2025
Reaching a consensus on issues such as transparency might seem challenging. But in 2025, ...
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