Top 10 factors in choosing a DSP
The Relevance of Programmatic Advertising
Performance Marketing vs. Customer Acquisition
The Device Dilemma. Which do you Target?
We live in a world where screens dominate our lives, but just like us, ...
Clocking in Conversions: Nailing Time Targeted Advertising
Time targeting enables advertisers to schedule their campaigns and run them at specific hours ...
Mapping your Market: Mastering Geotargeting Campaigns
Imagine running an ad campaign for your business without considering your consumers' location. You ...
The Art of the Comeback: Winning Over Users with Retargeting
Marketing is becoming more personal, and marketers are slowly becoming data analysts. Naturally, marketers ...
Campaign Kickoff! A Beginner’s Guide to Campaign Basics in Digital Advertising
If you have just stepped into the world of programmatic advertising, welcome! You are ...
Understanding Identity in Digital Advertising
Anybody who’s worked in digital advertising knows that identity is the backbone of this entire ...
Features Of A Good DSP
‘Washing powder Nirma’ is a familiar chime you cannot resist singing along with. The ...
Incrementality Measurement in Digital Advertising: A Technical Exploration
Incrementality measurement in digital advertising presents an advanced approach for evaluating the true value ...
Technical Treatise: Google’s Cookie Flip-Flop and Its Impact on Future Advertising
This treatise examines Google’s decision to delay the phase-out of third-party cookies and explores ...
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