Top 10 factors in choosing a DSP
The Relevance of Programmatic Advertising
Performance Marketing vs. Customer Acquisition
Technical Treatise: Google’s Cookie Flip-Flop and Its Impact on Future Advertising
This treatise examines Google’s decision to delay the phase-out of third-party cookies and explores ...
Retail Media Networks (RMNs)
Retail Media Networks (RMNs) are reshaping the digital advertising ecosystem, offering advertisers the ability ...
Must-know tips for agencies before using a DSP
Essential considerations for advertising agencies before integrating a Demand-Side Platform into their strategy.
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Top 10 factors in choosing a DSP
Discover the top 10 influential forces shaping the choice of a Demand-Side Platform(DSP).
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AI-Driven Ad Cohort Optimization
How AI is revolutionizing ad cohort optimization for more precise targeting and impactful campaigns.
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Top 10 AdTech influences in India
Discover the key forces shaping the future of AdTech in India and how they’re ...
Ad Mediation: A Beginner’s Guide
Ad Mediation: A beginner’s guide
There is a reason why Ad Mediation has been around for quite ...
How Can One Deal With Invalid Traffic?
A publisher spends a lot of time formulating and designing the right ad inventory ...
Personalizing Email Marketing With Microsite Emails
The number of email users has tremendously increased to 4.25 billion (Statista) people by ...
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