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Two Persons Are Happily Discussing About Bidstream Data & Its Relevance.

Bidstream Data and its Relevance

The ‘Bidstream data’ is something we should know about since we live in a data-driven world where ads are auctioned in real-time within fractions of a second. Bidstream data is essential to the programmatic advertising system, where advertisers and publishers connect and transact through fully-integrated ad exchanges.  Bidstream data is the valuable information the publisher sends, such ...
A Happy Woman Do Personalization Of Marketing According To Changing Consumer Demand

Marketing Personalization Affected By Changing Consumer Demand

Marketing personalization is the primary key by which you can future-proof your business by evaluating and addressing the everchanging customers’ needs and aspirations. A recent study (the next in the personalization report 2021) depicts that those Companies that take an all-inclusive approach and outshine competitors in demonstrating intimacy with customers generate rapid revenue and business growth. Advertisers ...
Scaling Up Data Activation for Useful, Personalized Experiences - cubera

Scaling Up Data Activation for Useful, Personalized Experiences

Data is the modern-day equivalent of oil in the digital world. If you possess quality, secure data, chances are that you’ll do far better than the competition. There’s a catch though, while possessing copious amounts of data is a viable practice, extracting and working upon its insights is easier said than done. If done the right way, ...
A Man & Woman Discussing About Data-Driven Intelligence for Full-Funnel Marketing

Data-Driven Intelligence for Full-Funnel Marketing

Data has become perhaps the best driving force of modern-day businesses. In fact, it is perhaps the best time to be a part of a data company and witness the paradigm shift as it takes place. Back in 2008, 3 out of 10 companies considered a data-driven approach as the viable option. As of 2021, this number has increased to 7 ...

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