Things A Publisher Needs To Know In Order To Sell Their Ad Space
Publishing companies are always on the lookout for originating good quality content that kicks off alluring high traffic to their websites. If the publishing company is set to mint money, it can sell its ad spaces to advertising companies. If all the right elements are in place, publishers who wish to monetize their websites through advertising can ...
Cost Per Mille (CPM) In Digital Marketing Space
It’s no secret that the digital advertising industry continues to grow and burgeon, with 2.14 billion people now using the Internet. By using digital advertising, publishers and advertisers can comprehend the effects of their marketing campaigns and maximize the return on their advertising budgets while elevating their brand awareness at the same time.
A cost per mille or cost per thousand ...
Device IDs and their relevance to Digital Ads
The ever-changing landscape of digital advertising often involves approaching individuals via multiple channels and devices. For the most part, a modern-day household comprises 3-4 smartphones and at least 2 laptops. As of 2020, every individual has 3.6 devices that are a part of a network. Close to 1.134 trillion MB of data was created every day in 2021, and data consumption figures ...
How to Maximize your ROI with Rich Media Ads?
Rich media advertising has become increasingly popular because it may significantly increase website engagement and CTR (Click Through Rate). Rich advertising is getting more varied as a result, and many publishers see the benefits of using them.
Rich media ads are a terrific way to be successful if you’re a publisher looking to leverage the power of digital ...
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