Omni Channel Advertising and Lookalike Modeling: 3 Trends Advertisers Should Be Ready For
The post-Covid world has witnessed a surge in almost all sectors of e-commerce activity, emerging technologies and improved advertising techniques such as Omni Channel advertising shoulder the blame. The deployment of AI and Machine Learning concepts to B2B and B2C models have resulted in improved conversion rates and enhanced sales figures.
Marketing and advertising have come quite a long way, from ...
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