Is Addressability a Thing of the Past in Marketing?
The concept of addressability is crucial in the world of advertising. It primarily refers to the capability of using media or tools to target custom audiences. Each marketing communication is strongly linked to a specific individual’s personal identifiable information (PII), such as name, email, or mailing address. This is comparable to the process of sending a person a ...
Marketing Personalization Affected By Changing Consumer Demand
Marketing personalization is the primary key by which you can future-proof your business by evaluating and addressing the everchanging customers’ needs and aspirations. A recent study (the next in the personalization report 2021) depicts that those Companies that take an all-inclusive approach and outshine competitors in demonstrating intimacy with customers generate rapid revenue and business growth. Advertisers ...
What is an Omnichannel Strategy and How Can It Benefit Your Retail Brand?
It has been established that Omni channel advertising has its fair share of perks for the average advertiser in the digital domain. The capabilities of this advertising technique empower its users to a great extent. In fact, the difference is quite vivid and discrete as a 90% customer retention rate has been experienced over Omni channel advertising techniques when compared ...
How Does Incrementality Measurement Work and What Is It?
Incrementality measurement is a process used to determine the incremental effect of a particular marketing campaign, such as an advertisement or promotion, on business outcomes like sales or website traffic. The goal of incrementality measurement is to determine the impact of the campaign beyond what would have occurred without it, also known as the “incremental lift.” ...
CDPs Require An Upgrade, According To New Research
As always, data has become the defining factor for a business’s growth. Data as a service on the other hand has found a plethora of adaptors with a projected 23.2% growth rate for the period 2022-2032. This growth rate might give us a figure of $68.725 billion by 2032. While data and its use cases surge ahead, tools dealing with the same ...
Marketing to Gen Z: Why Engaging Matters
More than a quarter of the world’s population comprises Generation Z, 26% to be exact. Everyone who is born between the period of 1997 to 2012, comes under the ambit of Gen Z. Like cultural differences, generational differences are also unavoidable. Using the same methodology to sell to different generations will not work. According to the research, on ...
4 Suggestions To Increase Marketing ROI Over The Holidays
The holiday season brings forth a plethora of opportunities for buyers and sellers alike. It’s a win-win situation for all of us. As per the numbers, this year’s holiday e-commerce activity shows an estimated increment of 15.5%. This brings the total number to a staggering $236 billion when it comes to overall holiday e-commerce activity. In case you’re wondering ...
7 Tips for Writing Captivating Email Subject Lines
With the number of users climbing from 4 to 4.6 billion by 2025, what better platform to run your marketing campaign than emails!? While email campaigns drive tremendous returns to your initial investments, at times it becomes a bit difficult to create new templates to support the ever-increasing marketing needs. Personalization has become the key aspect of ...
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