How Website Personalization Can Reduce Cart Abandonment
More than 75% of sales at an eCommerce site are lost as a result of customers leaving their carts unattended while making purchases online. Smartphone has the highest rate of cart abandonment when compared to desktop, tablet, and other devices, with almost 86% of all transactions closing in a loss of revenue. If customers don’t return and make a purchase ...
7 Tips for Writing Captivating Email Subject Lines
With the number of users climbing from 4 to 4.6 billion by 2025, what better platform to run your marketing campaign than emails!? While email campaigns drive tremendous returns to your initial investments, at times it becomes a bit difficult to create new templates to support the ever-increasing marketing needs. Personalization has become the key aspect of ...
The Best Ways to Assess Marketing Results
The majority of companies today focus on influencing behavior. Businesses are working towards converting cold contacts into their clients. The task can be accomplished with the creation and implementation of the proper marketing strategy. A marketing plan is deemed successful if it lowers the cost of customer acquisition while raising the company’s value. If a strategy ...
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