Device IDs and their relevance to Digital Ads
The ever-changing landscape of digital advertising often involves approaching individuals via multiple channels and devices. For the most part, a modern-day household comprises 3-4 smartphones and at least 2 laptops. As of 2020, every individual has 3.6 devices that are a part of a network. Close to 1.134 trillion MB of data was created every day in 2021, and data consumption figures ...
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