Features Of A Good DSP
‘Washing powder Nirma’ is a familiar chime you cannot resist singing along with. The ad was first released on Akash Vani radio in 1975 and later on TV screens in 1982, reaching almost every consumer in the Indian market. But we have progressed far from the ‘Nirma’ days, when radio and TV spaces were the slots ...
Ad Mediation: A Beginner’s Guide
Ad Mediation: A beginner’s guide
There is a reason why Ad Mediation has been around for quite some time now. And its resurgence in recent years has led to practices being developed across multiple organizations, including the likes of big house publishers and brands with big demographics. It is kind of like a one-stop solution for the publishers’ inventory ...
How Can One Deal With Invalid Traffic?
A publisher spends a lot of time formulating and designing the right ad inventory and its designated strategy. However, at times certain aspects of this management strategy might slip past the careful eyes and run amok. Over the years, advertising techniques have evolved to a great extent. While there are a number of perks associated with their development, ...
Personalizing Email Marketing With Microsite Emails
The number of email users has tremendously increased to 4.25 billion (Statista) people by 2022. Considering the world population of 8 billion people by 2022 (un.org) was a phenomenal achievement. Email marketing campaigns generate the most leads and the highest return on investment for marketers across the globe. The drive to increase personalized content across all emails has ...
Things A Publisher Needs To Know In Order To Sell Their Ad Space
Publishing companies are always on the lookout for originating good quality content that kicks off alluring high traffic to their websites. If the publishing company is set to mint money, it can sell its ad spaces to advertising companies. If all the right elements are in place, publishers who wish to monetize their websites through advertising can ...
Ad Networks That Publishers Must Follow
Advertising is one of the essential steps that are required to make a business successful. The evolution of the advertising techniques expanded its horizons over the course of time. Advertisement through publishers is one such technique. In 2023, businesses want to target their advertisements and place them in strategic locations. Your website could be one of those locations, ...
5 Highest Performing AdSense Banner Sizes and Formats for Publishers
The size and format of your banner ads play a crucial part in determining their effectiveness. If you are a Google AdSense user, it is imperative for you to explore all the available options it offers to ensure best performance of your banner ads. Ad formats that are more noticeable get more clicks and bring more ...
3 Best Website Ad Placement Strategies
The placement of ads is one of the many factors that determine how much money the websites make. There are many options available to publishers when it comes to creating ad placements. This frequently confounds them and prompts inquiries like which ad placement is the best and what are the highest paying ad placements.
Ad placement cannot ...
Bidstream Data and its Relevance
The ‘Bidstream data’ is something we should know about since we live in a data-driven world where ads are auctioned in real-time within fractions of a second. Bidstream data is essential to the programmatic advertising system, where advertisers and publishers connect and transact through fully-integrated ad exchanges.
Bidstream data is the valuable information the publisher sends, such ...
Is Addressability a Thing of the Past in Marketing?
The concept of addressability is crucial in the world of advertising. It primarily refers to the capability of using media or tools to target custom audiences. Each marketing communication is strongly linked to a specific individual’s personal identifiable information (PII), such as name, email, or mailing address. This is comparable to the process of sending a person a ...
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