Features Of A Good DSP
‘Washing powder Nirma’ is a familiar chime you cannot resist singing along with. The ad was first released on Akash Vani radio in 1975 and later on TV screens in 1982, reaching almost every consumer in the Indian market. But we have progressed far from the ‘Nirma’ days, when radio and TV spaces were the slots ...
Incrementality Measurement in Digital Advertising: A Technical Exploration
Incrementality measurement in digital advertising presents an advanced approach for evaluating the true value of ad campaigns. Download Report
Technical Treatise: Google’s Cookie Flip-Flop and Its Impact on Future Advertising
This treatise examines Google’s decision to delay the phase-out of third-party cookies and explores its implications for the advertising landscape. Download Report
Retail Media Networks (RMNs)
Retail Media Networks (RMNs) are reshaping the digital advertising ecosystem, offering advertisers the ability to leverage first-party data collected directly by retailers to enhance targeting precision. Download Report
Must-know tips for agencies before using a DSP
Essential considerations for advertising agencies before integrating a Demand-Side Platform into their strategy.
Download Report
Top 10 factors in choosing a DSP
Discover the top 10 influential forces shaping the choice of a Demand-Side Platform(DSP).
Download Infographic
/*! elementor - v3.23.0 - 25-07-2024 */
.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}
AI-Driven Ad Cohort Optimization
How AI is revolutionizing ad cohort optimization for more precise targeting and impactful campaigns.
Download Infographic
/*! elementor - v3.23.0 - 25-07-2024 */
.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}
Top 10 AdTech influences in India
Discover the key forces shaping the future of AdTech in India and how they’re driving industry transformation.
Download Infographic
/*! elementor - v3.23.0 - 25-07-2024 */
.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}
Ad Mediation: A Beginner’s Guide
Ad Mediation: A beginner’s guide
There is a reason why Ad Mediation has been around for quite some time now. And its resurgence in recent years has led to practices being developed across multiple organizations, including the likes of big house publishers and brands with big demographics. It is kind of like a one-stop solution for the publishers’ inventory ...
How Can One Deal With Invalid Traffic?
A publisher spends a lot of time formulating and designing the right ad inventory and its designated strategy. However, at times certain aspects of this management strategy might slip past the careful eyes and run amok. Over the years, advertising techniques have evolved to a great extent. While there are a number of perks associated with their development, ...
Popular Posts:
