Performance Marketing vs. Customer Acquisition
A company’s marketing strategies deserve a lot of credit for their success. One must ...
How The Next Generation Identity Graph (ID) Looks Like
The number of people using their devices to shop and browse has increased drastically ...
Why Should Marketers Care About Cognitive Computing
Cognitive computing has become one of the many buzzwords around the digital realm as ...
How Website Personalization Can Reduce Cart Abandonment
More than 75% of sales at an eCommerce site are lost as a result of customers ...
Real-time Bidding Platform to Watch out for in 2023
The internet has become a highly imperative requisite among a large proportion of the ...
Omni Channel Advertising and Lookalike Modeling: 3 Trends Advertisers Should Be Ready For
The post-Covid world has witnessed a surge in almost all sectors of e-commerce activity, ...
Strategies That Matter In The AdTech Industry
The year 2022 has been a period of uncertainties, where the entire world economy ...
Using website personalization to Boost Customer Engagement
Across all online platforms, including personalized website content, social media channels, or even their ...
4 Suggestions To Increase Marketing ROI Over The Holidays
The holiday season brings forth a plethora of opportunities for buyers and sellers alike. ...
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