Top 10 factors in choosing a DSP
The Relevance of Programmatic Advertising
Performance Marketing vs. Customer Acquisition
Mapping your Market: Mastering Geotargeting Campaigns
Imagine running an ad campaign for your business without considering your consumers' location. You ...
The Art of the Comeback: Winning Over Users with Retargeting
Marketing is becoming more personal, and marketers are slowly becoming data analysts. Naturally, marketers ...
Campaign Kickoff! A Beginner’s Guide to Campaign Basics in Digital Advertising
If you have just stepped into the world of programmatic advertising, welcome! You are ...
Understanding Identity in Digital Advertising
Anybody who’s worked in digital advertising knows that identity is the backbone of this entire ...
Features Of A Good DSP
‘Washing powder Nirma’ is a familiar chime you cannot resist singing along with. The ...
Ad Mediation: A Beginner’s Guide
Ad Mediation: A beginner’s guide
There is a reason why Ad Mediation has been around for quite ...
How Can One Deal With Invalid Traffic?
A publisher spends a lot of time formulating and designing the right ad inventory ...
Personalizing Email Marketing With Microsite Emails
The number of email users has tremendously increased to 4.25 billion (Statista) people by ...
Things A Publisher Needs To Know In Order To Sell Their Ad Space
Publishing companies are always on the lookout for originating good quality content that kicks off ...
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