Features Of A Good DSP
‘Washing powder Nirma’ is a familiar chime you cannot resist singing along with. The ad was first released on Akash Vani radio in 1975 and later on TV screens in 1982, reaching almost every consumer in the Indian market. But we have progressed far from the ‘Nirma’ days, when radio and TV spaces were the slots ...
Incrementality Measurement in Digital Advertising: A Technical Exploration
Incrementality measurement in digital advertising presents an advanced approach for evaluating the true value of ad campaigns. Download Report
Technical Treatise: Google’s Cookie Flip-Flop and Its Impact on Future Advertising
This treatise examines Google’s decision to delay the phase-out of third-party cookies and explores its implications for the advertising landscape. Download Report
Retail Media Networks (RMNs)
Retail Media Networks (RMNs) are reshaping the digital advertising ecosystem, offering advertisers the ability to leverage first-party data collected directly by retailers to enhance targeting precision. Download Report
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