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Is Addressability a Thing of the Past in Marketing - cubera

Is Addressability a Thing of the Past in Marketing?

The concept of addressability is crucial in the world of advertising. It primarily refers to the capability of using media or tools to target custom audiences. Each marketing communication is strongly linked to a specific individual’s personal identifiable information (PII), such as name, email, or mailing address. This is comparable to the process of sending a person a ...
4 Persons Tells about The Walled Gardens.

A Sneak Peek Into The Walled Gardens

A sneak peek into the Walled Gardens Google, Facebook, and Amazon dominate online marketing eco-space as digital ads become more prominent worldwide due to their increased acceptability. According to research done by the renowned marketing research company eMarketer, around 64% of the total ad spend goes to Google, Facebook and Amazon. These three major companies have the lion’s share ...
A Happy Woman Do Personalization Of Marketing According To Changing Consumer Demand

Marketing Personalization Affected By Changing Consumer Demand

Marketing personalization is the primary key by which you can future-proof your business by evaluating and addressing the everchanging customers’ needs and aspirations. A recent study (the next in the personalization report 2021) depicts that those Companies that take an all-inclusive approach and outshine competitors in demonstrating intimacy with customers generate rapid revenue and business growth. Advertisers ...
What is an Ad Exchange How Does an Ad Exchange Work with Examples - cubera

What is an Ad Exchange? How Does an Ad Exchange Work with Examples?

The ad tech industry is in constant innovation as there has been instant consumer transformation preferring online shopping. As the possibility of online advertising is increasing exponentially, advertisers have to find phenomenal ways to reach the appropriate audience at the perfect time on the right screen with the ideal content. The strategies have to be productive for the ...
A Man & Woman Shoots Video Advertising Together For Playable Ads.

Video Advertising: Playable Ads 

The last two decades have seen a significant evolution in advertising techniques. Advertisers are doing everything possible to promote their goods and services. The days of being annoyed or frustrated by advertisements are long gone. In order to prevent you from feeling the urge to click on skip or block, marketers are now concentrating on how to ...
A Girl Gets To Know About VAST Tags Through Video Advertisement

What are VAST Tags? A Guide for Digital Publishers

Video advertising possesses a vital role in marketing. This type of advertising can significantly contribute to the success of the business. It is an established way of communication with consumers that has the potential to bring evident results to the business. Thus, video advertising helps to create quality and unique content that boosts outreach, sales, and ...

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