Are The Data On Your Clients An Asset Or a Liability?
This question was never really raised when the concept of “big data” first came into the picture. For the first time, businesses could collect customer data on a large scale to analyze and utilize it to improve their product and services under data as a service model. In turn, many businesses took advantage of this opportunity. They did, ...
Scaling Up Data Activation for Useful, Personalized Experiences
Data is the modern-day equivalent of oil in the digital world. If you possess quality, secure data, chances are that you’ll do far better than the competition. There’s a catch though, while possessing copious amounts of data is a viable practice, extracting and working upon its insights is easier said than done. If done the right way, ...
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