Marketing to Gen Z: Why Engaging Matters
More than a quarter of the world’s population comprises Generation Z, 26% to be exact. Everyone who is born between the period of 1997 to 2012, comes under the ambit of Gen Z. Like cultural differences, generational differences are also unavoidable. Using the same methodology to sell to different generations will not work. According to the research, on ...
Data-Driven Intelligence for Full-Funnel Marketing
Data has become perhaps the best driving force of modern-day businesses. In fact, it is perhaps the best time to be a part of a data company and witness the paradigm shift as it takes place. Back in 2008, 3 out of 10 companies considered a data-driven approach as the viable option. As of 2021, this number has increased to 7 ...
How Website Personalization Can Reduce Cart Abandonment
More than 75% of sales at an eCommerce site are lost as a result of customers leaving their carts unattended while making purchases online. Smartphone has the highest rate of cart abandonment when compared to desktop, tablet, and other devices, with almost 86% of all transactions closing in a loss of revenue. If customers don’t return and make a purchase ...
4 Suggestions To Increase Marketing ROI Over The Holidays
The holiday season brings forth a plethora of opportunities for buyers and sellers alike. It’s a win-win situation for all of us. As per the numbers, this year’s holiday e-commerce activity shows an estimated increment of 15.5%. This brings the total number to a staggering $236 billion when it comes to overall holiday e-commerce activity. In case you’re wondering ...
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