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Are the data on your clients an asset or a liability - Cubera

Bidstream Data and its Relevance

The ‘Bidstream data’ is something we should know about since we live in a data-driven world where ads are auctioned in real-time within fractions of a second. Bidstream data is essential to the programmatic advertising system, where advertisers and publishers connect and transact through fully-integrated ad exchanges.  Bidstream data is the valuable information the publisher sends, such ...

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