A Sneak Peek Into The Walled Gardens
A sneak peek into the Walled Gardens
Google, Facebook, and Amazon dominate online marketing eco-space as digital ads become more prominent worldwide due to their increased acceptability. According to research done by the renowned marketing research company eMarketer, around 64% of the total ad spend goes to Google, Facebook and Amazon. These three major companies have the lion’s share ...
Marketing Personalization Affected By Changing Consumer Demand
Marketing personalization is the primary key by which you can future-proof your business by evaluating and addressing the everchanging customers’ needs and aspirations. A recent study (the next in the personalization report 2021) depicts that those Companies that take an all-inclusive approach and outshine competitors in demonstrating intimacy with customers generate rapid revenue and business growth. Advertisers ...
What is an Ad Exchange? How Does an Ad Exchange Work with Examples?
The ad tech industry is in constant innovation as there has been instant consumer transformation preferring online shopping. As the possibility of online advertising is increasing exponentially, advertisers have to find phenomenal ways to reach the appropriate audience at the perfect time on the right screen with the ideal content. The strategies have to be productive for the ...
Video Advertising: Playable Ads
The last two decades have seen a significant evolution in advertising techniques. Advertisers are doing everything possible to promote their goods and services. The days of being annoyed or frustrated by advertisements are long gone. In order to prevent you from feeling the urge to click on skip or block, marketers are now concentrating on how to ...
What are VAST Tags? A Guide for Digital Publishers
Video advertising possesses a vital role in marketing. This type of advertising can significantly contribute to the success of the business. It is an established way of communication with consumers that has the potential to bring evident results to the business. Thus, video advertising helps to create quality and unique content that boosts outreach, sales, and ...
Cooperation’s Effect on Incrementality Measurement: A perspective on CPG Industry
The CPG industry or Consumer Packaged Goods industry operates and provides for customers across multiple geographies. Every business needs assistance from the right people/entities to sail through the supply and demand seas. Now, this brings into the picture the fact that cooperation between entities plays an essential part in the smooth functioning of processes and enhances revenue streams ...
Cost Per Click (CPC) And When To Use It: A Beginner’s Guide
Today ads occupy a large portion of online as well as offline world. Whether it is newspapers, billboards or online platforms, you can find ads everywhere. It is anticipated that by the end of 2032, the global advertising services market will have grown at a CAGR of 7.2% and will be worth $1 trillion. While traditional methods of offline advertising ...
Cost Per Mille (CPM) In Digital Marketing Space
It’s no secret that the digital advertising industry continues to grow and burgeon, with 2.14 billion people now using the Internet. By using digital advertising, publishers and advertisers can comprehend the effects of their marketing campaigns and maximize the return on their advertising budgets while elevating their brand awareness at the same time.
A cost per mille or cost per thousand ...
Demand Side Platform (DSP) – A beginner’s guide
It is now very much easier to buy and sell ads online than done in a conventional manner. Over time, online advertising has streamlined and optimized the process of buying and selling spaces. With the advent of Supply Side Platforms (SSP) and Demand Side Platforms (DSP), publishers can access an extensive reach of advertisers. Advertisers can benefit from ...
Interstitial Ad: A beginner’s guide
While programmatic advertising platforms have been witnessing their fair share of action these days, more creative and streamlined methodologies have popped on the radar as well. One of these new methodologies involves the positioning of ads in an organic manner that suits the narration and flow of a game, website, or application. Interstitial ads have become one of ...
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