Choosing The Right DSPs Can Protect Your Brand
You might be overwhelmed by the sheer number of available Demand Side Platforms (DSPs). With the age-old pioneers in the market and the young bloods being churned out as we speak, choosing a DSP in this saturated market space can be a herculean task. However, choosing the right DSP will make or break your brand’s image. ...
Must-know tips for agencies before using a DSP
Essential considerations for advertising agencies before integrating a Demand-Side Platform into their strategy.
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Top 10 factors in choosing a DSP
The top factors guiding the selection of a Demand-Side Platform and their impact on ad strategy.
Al-Driven Ad Cohort Optimization
How AI is revolutionizing ad cohort optimization for more precise targeting and impactful campaigns.
Top 10 AdTech influences in India
Discover the key forces shaping the future of AdTech in India and how they're driving industry transformation.
Ad Mediation: A Beginner’s Guide
There is a reason why Ad Mediation has been around for quite some time now. And its resurgence in recent years has led to practices being developed across multiple organizations, including the likes of big house publishers and brands with big demographics. It is kind of like a one-stop solution for the publishers’ inventory needs, boosting the revenue ...
How Can One Deal With Invalid Traffic?
A publisher spends a lot of time formulating and designing the right ad inventory and its designated strategy. However, at times certain aspects of this management strategy might slip past the careful eyes and run amok. Over the years, advertising techniques have evolved to a great extent. While there are a number of perks associated with their development, ...
Personalizing Email Marketing With Microsite Emails
The number of email users has tremendously increased to 4.25 billion (Statista) people by 2022. Considering the world population of 8 billion people by 2022 (un.org) was a phenomenal achievement. Email marketing campaigns generate the most leads and the highest return on investment for marketers across the globe. The drive to increase personalized content across all emails has ...
Things A Publisher Needs To Know In Order To Sell Their Ad Space
Publishing companies are always on the lookout for originating good quality content that kicks off alluring high traffic to their websites. If the publishing company is set to mint money, it can sell its ad spaces to advertising companies. If all the right elements are in place, publishers who wish to monetize their websites through advertising can ...
Ad Networks That Publishers Must Follow
Advertising is one of the essential steps that are required to make a business successful. The evolution of the advertising techniques expanded its horizons over the course of time. Advertisement through publishers is one such technique. In 2023, businesses want to target their advertisements and place them in strategic locations. Your website could be one of those locations, ...
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